On reading the latest round of the celebrity death match that is Google ‘v’ Microsoft, I became reacquainted with the term ‘cloud computing’.  In a former life, I worked for a search marketing agency and managed a client who was developing this type of remote desktop application.

The idea is that you store all of your communications and digital treasures (photo’s, videos, email etc) on a remote desktop which you can access from anywhere in the World.  Most of us are already doing this in one form or another via Gmail or Facebook but Google is hoping that we abandon the PC (Windows) and embrace cloud based apps, accessed through Chrome (their web-based OS) on less expensive hardware devices such as netbooks.

The more I read on the subject, the more I got to thinking that our online media centre solution is like a sort of cloud for our clients PR treasures; news releases, videos, images etc.  We host it, it’s a web based solution which you only need a browser and internet connection to access.

Am I jumping the gun a little or should we be talking about Glide and our online media centre as ‘a cloud application for PR’?

Any thoughts?

Emma