Go to Google and enter ‘ba strike’ and you’ll see how brands have leveraged this potential PR disaster for BA to push their own products and services.

One ad of particular note and first to the table is the ad from Ann Summers – “The planes may be grounded, but you can still take off with our toys!” Genius.

It will be interesting to see how BA handles this situation from a PR perspective.  How will they gauge pubic sentiment to their threat of legal action?  Will the public get behind the stricken carrier or will they stand firm behind the employees?

To find out, we’re going to ask the audience through our online research panel tool GlideInsight.  Check back tomorrow for the results.

Emma