Part One: who will win the undecided voters?

Every time we pick up a paper from now until the 6th May we’ll be bombarded by images of politicians /smiling/holding babies/waving enthusiastically and generally doing everything in their power to persuade us that they are the right person for the job.

As the use of the internet and social media in particular is providing the parties with new ways to reach the voting public (think Barack Obama’s all conquering campaign team – is he the first social media president?), it’s hard to believe that everyone is talking about a possible hung parliament for the 1st time since 1974.

Maybe that’s because some people in the UK are still getting this hideously wrong.  Either that or someone forgot to send the ‘How To’ memo to Stuart MacLennan.

This interesting little tool was passed round the office last week .  A great attempt by a not for profit organisation aimed at helping you cut through the spin and get straight to the policies.

However, it would seem that the first round of campaigning has done little to sway the mood of the voting public as the results from our own research showed.

We asked 1,000 people who they were going to vote for in the coming election. A massive 27.16% of people were still undecided, with 32.77% of that percentage being females compared to only 19.02% of males. There are also considerably more undecided’s in the 16-54 age bracket compared with those in the 55+ age bracket.

glide insight undecided voters graph

As the first unveiling of party manifestos gets underway and the PR and marketing strategies of the parties go in to over drive, it’ll be interesting to see who is the most successful in swaying ‘the undecided’.

We’ll run this poll again after the historical election TV debate to see who, if any, has managed to win over the undecided majority.


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