Following on from last week’s round-up, it transpires our Shippam’s paste friend was indeed a hoax. My blog explains the revelation, and also what we can learn from the affair about social media content.
PR Week has taken a close look at what makes a digital PR specialist, highlighting key skills such as knowledge of data and analytics, a forward-thinking approach, being social online, the ability to work in a team, traditional PR skills, and finally, experience.
Future Buzz has written about the benefits of corporate blogging, with the provocative If your team hates blogging, you need a new team.
Wall Blog has taken a closer look at the world of paid-for celebrity tweets by the company Ad.ly, in which celebrity ‘influencers’ are paid $10,000 to endorse a product (in 140 characters).
On the subject of paid-for endorsements, the UK’s Internet Advertising Bureau has just announced its guidelines around payment for editorial content in social media. The guidelines are certainly worth a read, and come amidst confusion across the industry, as brands are still unwittingly putting themselves at risk.
Research from Searchmetrics has looked at how many times stories from the leading 12 national papers’ websites were shared across six social networks. Whilst dailymail.co.uk has almost three million links a week being shared across social networks, thetimes.co.uk (now behind a paywall) languished in final position with just 256 links/week shared.
Forbes has written about the social enterprise, integrating technology, people and strategy, and offers 10 strategies to help achieve this. Top tips include hiring a Chief Social Evangelist, using social analytics to drive key strategic decisions, and replacing traditional marketing with content marketing.
Finally, the BBC’s Rory-Cellan Jones has taken a look at Silicon Roundabout, and its cluster of new media, design and software start-ups, a year after David Cameron unveiled his plans for the area.
