The first battle of the technologies I remember was Betamax ‘v’ VHS (only just I might add, actually, it was more the old top loader I remember) and having witnessed Blu-Ray win the battle over HD DVD format, are we about to witness another head to head with HTML 5 and Flash.

This time, in the HTML5 corner we have technology behemoths Apple and Microsoft and in the Flash corner, we have software provider and owner of Flash technology, Adobe.

Now, those of you who own an iPhone, iTouch or iPad (jealous) will know that Flash is not supported by any Apple device.  To add to Adobe’s woes, Microsoft’s latest edition of Internet Explorer 9 (IE9) has been built to support HTML5 video playback in H.264 (or MEG-4), rather than flash.  Take a look at this to see IE9 HTML5 video playback in action – jump to around the 26 minute mark.

In a letter addressing the Flash issue, Apple’s Steve Jobs discusses the history between the two companies and the main reasons why Apple has chosen the HTML5 route as opposed to Flash.

Firstly, he takes a pop at the “openness”, reliability, security and performance of Flash, stating that it’s the number one reason Mac’s crash (ouch).  He also mentions the fact that Flash has not performed well on “any” mobile devices and that they’ve been waiting on Adobe to deliver a Smartphone ready version since the beginning of 2009 (double ouch).

So that’s Apple’s stance.  What about the rest of the web?

Now, as with all new standards, questions arise around adoption.  Jobs touches on this too, taking a pop at Adobe’s claim that 75% of video on the web is in Flash.  Jobs’ retort? Almost all of that 75% is available in another format (H.264) which is also HD ready.

So if so much Flash content is available in another format, how much of that 75% Jobs mentioned has adopted the new format?  According to encoding.com, a massive 66%.  Based on that stat, I think Adobe might be fighting a loosing battle as it would seem the choice has already been taken out of their hands.

That stat coupled with the fact that Microsoft’s IE9 will only support H.264 video surely has to be the final nail in the coffin of a format which was produced for yesteryear and continually fails to impress on the Smartphone’s of the future.

Jobs makes an interesting concluding point – “Flash was created during the PC era – for PCs and mice… But the mobile era is about low power devices, touch interfaces and open web standards – all areas where Flash falls short.”

Emma