BA strike, the results from GlideInsight

Glide Technologies — Wed, 16 Dec 2009 10:29:05 +0000

So in answer to Emma’s question about the British Airways strikes, drum roll please!…. 65.18% of people in the UK are backing British Airways and not the cabin crew over the potential strike at Christmas. Surprisingly though if the strike were to be held at any other time a lot more of you, 50.6% to be precise, would get on board (or not as the case may be!) with the cabin crew.

As somone who is flying over the Christmas period, I would be horrified if someone told me I couldn’t escape to the sun. I’ve been waiting all year (well since the end of May anyway) to work on my tan and sip cocktails on a sun lounger and it would be detrimental to my health, and my colleagues as they would be the ones who have to live with my rants in January, if I couldn’t get away. So, I hope that everyone gets to where they want to be this Christmas, I’ll be thinking of everyone while I soak up the sun in Florida.

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Alex

What’s bad for some is good for others

Glide Technologies — Tue, 15 Dec 2009 17:31:26 +0000

Go to Google and enter ‘ba strike’ and you’ll see how brands have leveraged this potential PR disaster for BA to push their own products and services.

One ad of particular note and first to the table is the ad from Ann Summers – “The planes may be grounded, but you can still take off with our toys!” Genius.

It will be interesting to see how BA handles this situation from a PR perspective. How will they gauge pubic sentiment to their threat of legal action? Will the public get behind the stricken carrier or will they stand firm behind the employees?

To find out, we’re going to ask the audience through our online research panel tool GlideInsight. Check back tomorrow for the results.

Emma

Glide Technologies Blog » ba strike

BA strike, the results from GlideInsight

What’s bad for some is good for others