If we were to take Twitter trends as a news barometer, the most important event in the past 24h (even outside of Comms) seems to have been the next batch of changes Facebook announced at the f8 conference. The good folk at Mashable have summed up everything you need to know here.
The platform shows no signs of slowing down as it passed 800 million registered users this week. Even offline luxury brands are now seeing the benefits of digital strategies, including Porsche who spoke to econsultancy about their strategy and how they measure digital campaigns.
Another luxury brand, Burberry, marked a social media first this week as they launched the world’s first ‘Tweetwalk’, partnering with Twitter to release backstage photos of London Fashion Week collections before they hit the runway.
In analytics news, the IPR and PRSA North American Measurement Summit was held this week, with a focus on social media reporting. You can view Tim Marklein’s presentation “Goodbye measurement, hello analytics” here, highlighting the need for real-time analytics. Fleishman-Hillard’s Don Bartholomew has also published a free ebook evaluating social media listening platforms.
In more light-hearted news this week, a cautionary tale has taught us the value of keeping passwords safe, particularly if you fire your copywriter…
