The platform shows no signs of slowing down as it passed 800 million registered users this week. Even offline luxury brands are now seeing the benefits of digital strategies, including Porsche who spoke to econsultancy about their strategy and how they measure digital campaigns.

Another luxury brand, Burberry, marked a social media first this week as they launched the world’s first ‘Tweetwalk’, partnering with Twitter to release backstage photos of London Fashion Week collections before they hit the runway.

In analytics news, the IPR and PRSA North American Measurement Summit was held this week, with a focus on social media reporting. You can view Tim Marklein’s presentation “Goodbye measurement, hello analytics” here, highlighting the need for real-time analytics. Fleishman-Hillard’s Don Bartholomew has also published a free ebook evaluating social media listening platforms.

In more light-hearted news this week, a cautionary tale has taught us the value of keeping passwords safe, particularly if you fire your copywriter…

Infact, when we were asked which brand we would describe ourselves as at our xmas party last week (those photos fit for public consumption can be seen on Flickr), our very own Flora chose Burberry; “expensive with a slightly chavvy past” was her reason (she used to live in Essex you see).

What would become of the brand, who have only recently managed to shed their own chavvy past, if they let the much derided Grimes twins loose on its label.  I mean seriously, they can’t be considering using them!  From Kate Moss to Jedward, I just don’t think so.  Some free PR for Burberry? Maybe.

Emma