Analysts can’t agree on whether the UK economy is due to take another nose dive before it picks up again (the so-called ‘double dip’). Are our panel equally undecided? Well, no.

Overwhelmingly, the mood is pessimistic with nearly three-quarters predicting a further downturn ahead of any improvement. Most optimistic in outlook are the Midlands and Wales, with Scotland and the South and North of England taking a far more cautious line. Annual income appears to play little part in overall perception, with around 75% of all income groupings up to £80,000 per year predicting a double dip.

So far, so potentially depressing. But looking longer-term, where do our panel of respondents see the UK economy by the end of 2010? Continuing the trend, little more than one in ten see the country’s finances ending the year in a position of strong growth, though interestingly only 16% predict a descent back into recession in the next 11 months. The remaining 72% forecast weaker growth, which may be as optimistic as can be hoped in the present climate.

By region, respondents in Scotland and the North of England are nearly three times as likely to predict further recession rather than strong growth.

The Midlands, Wales and the South of England display more polarised tendencies with roughly equal numbers of respondents forecasting either strong growth or further recession in each geographical area. The 16 to 34 year old age group is split between cautious optimism and outright pessimism, with older respondents adopting a progressively gloomier stance.

Regardless of perceptions, it is clear that the political parties need to do more to engage large sections of the populace in the general dialogue.

One in four of the 16 to 34 age group is planning not to vote in the forthcoming General Election. Panel members from the Midlands and Wales display similar levels of apathy. And with more respondents across the board falling into the ‘Don’t Know’ category than expressing an allegiance to any one political party, expect the landscape to change frequently in the run up to Election Day. It’s still all to play for.

Jamie

Now I know that I should be worried about the bigger picture: how this affects share prices? are jobs going to be lost in the UK as a result? etc etc…. but the media are covering that angle so I feel that I don’t have to!!!

So – I used GlideInsight, our online panel research tool to see what everyone out there thought about the takeover and quite rightly, over 45% of you are very upset that the take over has happened.

Whilst 27.72% (29.87% of women) worry about the chocolate not tasting the same (see it really does matter!).

For a serious angle I did also put a question into GlideInsight about whether people thought there were going to be job losses and a massive 59.21% (65.53% from the region of Midlands and Wales) of people agreed that it was inevitable as “it always happens in these circumstances”.  Only 7.23% of people thought that there wouldnt’ be job cuts in the UK (Kraft aren’t going to be too popular when the take over begins!).

So, I guess that Cadbury chocolate from Britain may never be the same (sniff, sniff) I guess I ‘ll just have to wait and see….  or maybe I’ll have to pledge allegiance to Nestle instead.

One ad of particular note and first to the table is the ad from Ann Summers – “The planes may be grounded, but you can still take off with our toys!” Genius.

It will be interesting to see how BA handles this situation from a PR perspective.  How will they gauge pubic sentiment to their threat of legal action?  Will the public get behind the stricken carrier or will they stand firm behind the employees?

To find out, we’re going to ask the audience through our online research panel tool GlideInsight.  Check back tomorrow for the results.

Emma