So, after our first round of research showed that there was quite some work for the various parties and their leaders to do to win over the undecided voting public, we decided to ask who came out on top after the first UK televised election debate.
As the post debate polls suggested, it seems that Liberal Democrats leader Nick Clegg had the most success in swaying the undecided. Unsurprising I thought as he seemingly did everything out of the guide to public speaking – looking directly down the camera, remembering the names of those who asked a question and by separating himself from the other main parties, he gave the public a reason to remember him by.
Back to the results. Looking at the research we ran on the 13th of April, the Liberal Democrats have increased their popularity among potential voters by 10.2%. On the other hand, Labour’s popularity has decreased 3.35% (I thought that it would have been much higher) with the popularity of the Conservatives decreasing by 4.83%.
However, it would seem that neither leader did quite enough to sway the majority of the voters as the undecided only dropped by a measly 1.8%.
So, there’s still work to be done as the next round of televised debating approaches. Stay tuned to find out who will win the battle of ‘the undecided’.
Alex
